About Me



Summary

- Seamlessly able to design concepts from wireframe through to production, while respecting best practices for IA, UX and UI.

- Adept in applying brand parameters to individual design pieces to enhance and expand the brand.

- Strong grasp of integrated campaigns that leverage traditional and digital channels, including print, online, email and social media.

- Independent, self-starter able to balance projects and priorities to accomplish critical goals in tight timelines.

 

Experience

Freelance Graphic Design

Design projects from print to online and social media campaigns. Current clients include: Mario Batali, Mario Batali Foundation, Alexa Jade, Northwestern Stables, CA Technologies, Ciao Chow Media, TKE, and Astonish Designs.

 

Senior Web Designer

CA Technologies (ca.com)

June 1997 – June 2014

Responsible for advocating the company’s global brand, marketing message and information hierarchy through the use of UI and digital graphic design for website, social media and integrated campaign efforts.

 

Key Responsibilities:

- Conceptualize, design, direct and review wireframes, global web page templates and supporting site graphics.

- Direct production resources, business owners and third-party agencies towards a consistent look and feel for the web site.

- Ensure online presences, including website, landing pages, microsites and social media channels follow company standards.

- Collaborate with marketing team members to develop strategic design solutions. Monitor and review designs through development and production to ensure consistency.

Recent Projects:

- Transformation of ca.com to responsive design, customing graphics and layouts for various browsers and devices.

- Design suite of icons for implementation of gamification on CA user communities.

- Develop and maintain online style guidelines for site rebranding, and serve as internal subject matter on these standards.

 

Skills

Expertise in Adobe Design Suite (Photoshop, InDesign, Illustrator) and MS Office, on both PC and Mac platforms. Fluency in ConstantContact and MyEmma email solutions.

 

Education

Temple University – Real Estate Institute. October-November 2014

Columbus College of Art & Design – Bachelor of Fine Arts, Advertising, Illustration. 1989 – 1993

 

Organizations

Northwestern Stables, Inc. – Member, Board of Directors (Marketing and Communications Committee Chair).

 

Interests

Horseback riding, animal rescue, interior remodeling, and vegan cooking.